How to Sell Custom Onboarding Templates to Remote-First Tech Companies
In the ever-evolving landscape of remote work, tech companies are under constant pressure to optimize their onboarding experiences.
One-size-fits-all solutions just don’t cut it anymore—especially in remote-first environments where culture, communication, and clarity matter more than ever.
That's where your custom onboarding templates come in.
But how do you actually sell them to the right people?
📌 Table of Contents
- Why Remote Onboarding Is Different
- Key Decision Makers to Target
- What Your Template Must Include
- Top Places to Promote Your Templates
- Pricing and Packaging Tips
- Real Examples and Resources
Why Remote Onboarding Is Different
Remote onboarding is not just about sending a welcome email and a login link.
It’s about making a new team member feel like they belong—without ever setting foot in the office.
Remote-first companies need onboarding systems that are automated, visually appealing, and hyper-clear.
Your templates should guide new hires through tools, company culture, performance expectations, and communication channels.
Key Decision Makers to Target
In remote-first tech companies, decision-making is often decentralized—but there are still key people to reach out to.
Target People Operations Managers, HR Leads, and Internal Communications teams.
In smaller startups, even Founders or COOs might handle onboarding workflows directly.
Use LinkedIn, Crunchbase, or even AngelList to identify these decision-makers and personalize your outreach.
What Your Template Must Include
To truly stand out, your onboarding templates need to hit several essential areas:
- Welcome letter & company overview
- Tech stack logins and walkthroughs
- First-week checklists
- Role-specific training modules
- Culture and values guide
- Links to Slack, Notion, Loom videos, and more
Your designs should be clean, brandable, and editable using tools like Notion, Google Docs, or Canva.
Top Places to Promote Your Templates
Here’s where most sellers fail—they don't promote in the right places.
Start with the obvious: Product Hunt and Indie Hackers are both powerful launchpads for digital goods.
Don’t overlook startup HR Slack groups or subreddits like r/RemoteWork or r/startups.
Post free tips on LinkedIn and link back to your templates.
Guest post on remote work or productivity blogs, like the ones below:
Pricing and Packaging Tips
Remote tech companies are willing to pay for polished resources that save them time.
Offer tiered pricing: one-off templates, full onboarding bundles, and even subscription updates.
Consider creating "Remote Starter Packs" that include onboarding docs, welcome videos, and checklist templates.
Don’t forget to upsell: offer personalized onboarding setup or design services as an add-on.
Real Examples and Resources
If you’re still not sure what a winning onboarding pack looks like, check out creators on Gumroad and Etsy.
Some even publish behind-the-scenes of their template business on Twitter/X or newsletters like Every.
Use tools like Notion, Canva, and Figma to design your templates quickly.
For SEO traffic, set up a simple landing page with keyword-rich descriptions using Carrd, Webflow, or even Blogger.
Building trust is key—offer a free sample, showcase testimonials, and show your template in action via Loom demo.
In a remote-first world, first impressions are everything.
Your onboarding template could be the bridge between confusion and clarity for dozens of remote teams.
Position it right, promote it smart, and price it wisely.
Keywords: remote onboarding, tech startups, onboarding template, remote work, HR tools
